The amateur astronomy market can vary greatly. A slow economy can mean people spend less on such hobbies. Then along comes a bright comet and everyone is rushing to buy a telescope.
TPO, however, has found itself a smaller but much more stable niche. By focusing on the practical how-to stuff, TPO serves the needs of the serious observers who make up the core of the market. These are the folks for whom amateur astronomy is as much a way of life as a hobby. These are the people who buy and use all sorts of astronomy-related products.
Granted, this isn’t a huge market (TPO’s circulation hovers around 3,000), but it is less subject to the whims of the marketplace overall.
TPO’s very reasonable advertising rates offer an economical and targeted alternative to the outrageous ad rates of other magazines!
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